Nike to be official outfitter of Lawrence athletics

The Lawrence Department of Athletics has entered into an apparel and sporting goods partnership with Nike and BSN SPORTS.
The Lawrence Department of Athletics has entered into an apparel and sporting goods partnership with Nike and BSN SPORTS.

APPLETON, Wis. -- The Lawrence University Department of Athletics has entered into a new department-wide apparel and sporting goods partnership with Nike and BSN SPORTS , Director of Athletics Christyn Abaray announced today.

As part of this historic agreement, a first for Lawrence athletics, both BSN SPORTS and Nike will provide uniforms, footwear, warm-up clothing, practice apparel and equipment for all of Lawrence's varsity programs over multiple years. In addition, Lawrence's coaches, administrators and staff will be outfitted in Nike gear. Lawrence athletics will have a one-stop shop for its athletics apparel and athletics equipment needs.

Abaray said she and the rest of the department are looking forward to this opportunity.

"We are excited about this partnership with Nike and BSN SPORTS," Abaray said. "It allows our athletics department to develop and strengthen our brand, save expenses and provide our student-athletes with the best gear in the industry."

Founded in 1972 as a factory-direct equipment company, BSN SPORTS has grown to become the largest distributor of team sports apparel and equipment in the United States. Nike is one of the world's largest suppliers of athletic shoes and apparel and is a major manufacturer of sports equipment. Talk of a deal between Lawrence, BSN SPORTS and Nike originated several months ago and was explored by the athletics department prior to the agreement.

"The partnership agreement between Lawrence University, BSN SPORTS and Nike is a great example of how we add value to programs for coaches, athletes and communities. This strategic partnership provides the finest apparel and athletic products to all athletic teams and benefits each student-athlete representing the community on the athletic field or court," said BSN SPORTS President Terry Babilla. "We are proud to be their team sports partner and are excited to elevate their overall student-athlete experience."

Lawrence has a rich athletic tradition that extends back to the 1890s and includes success in a variety of sports throughout the decades.

A charter member of the Midwest Conference, Lawrence's athletic history starts with football, and the Vikings have captured 16 league titles and four Wisconsin Intercollegiate championships. Lawrence was the first team from the Midwest Conference to reach the NCAA Division III playoffs, the first to win a playoff game and the only team in conference history to reach the national semifinals.
Lawrence men's basketball has won six Midwest Conference titles since 1997 and also has an unmatched league record in NCAA Division III Tournament play. The Vikings are the only team in conference history to reach the NCAA Division III Elite Eight and have collected two Sweet 16 appearances. Lawrence also put together an undefeated regular seson in 2005-06 and became just the second team in conference history to earn a No. 1 national ranking.
Lawrence women's soccer has earned three NCAA Division III Tournament appearances in the past two decades, and Lawrence was the first Midwest Conference school to win a NCAA Tournament game. Lawrence, which also competes in the Northern Collegiate Hockey Association and the Midwest Fencing Conference, also has captured individual national championships in track and field, fencing and wrestling. Lawrence student-athletes have earned All-America honors nearly 100 times with the latest being track and field star Josh Janusiak in 2018.


BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to more than 100,000 institutional and team sports customers in colleges and universities, middle and high schools and recreational programs throughout the United States via catalog, e-commerce and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

About NIKE, Inc.

NIKE, Inc., based near Beaverton, Ore., is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc., subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories, and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.