APPLETON, Wis. — Lawrence University announced Tuesday a new partnership with Athlete's Thread, a leading provider of officially licensed Name, Image, and Likeness (NIL) merchandise and trading cards. This collaboration is designed to expand NIL opportunities for Vikings student-athletes by providing innovative merchandising solutions and unique collectible products.

Through this partnership, Athlete's Thread will work directly with Lawrence University and its student-athletes to deliver high-quality NIL merchandise and trading cards, leveraging university platforms to amplify and distribute athlete-driven products.

Lawrence University is committed to fostering a supportive environment where student-athletes can succeed both on and off the field. By partnering with Athlete's Thread, the university is enhancing its ability to provide meaningful NIL opportunities that extend beyond competition and into long-term personal and professional development.

""We are thrilled to partner with Athlete's Thread to bring innovative NIL opportunities to our student-athletes," said James Downer, Assistant Vice President of Athletics at Lawrence University. "This collaboration aligns with our mission to support the comprehensive growth of our players by giving them new platforms to build their personal brands and connect with the Vikings community."

Athlete's Thread currently partners with more than 415 colleges nationwide and supports over 50,000 student-athletes. The platform offers a full suite of NIL merchandise, including custom apparel, jerseys, trading cards, and personalized designs — giving athletes new ways to connect with fans and generate income.

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"This partnership with Lawrence University represents another important step in expanding NIL access and opportunities for student-athletes," said Karthik Shanadi, CEO of Athlete's Thread. "We're excited to work with the university to deliver best-in-class merchandise and trading card products that help Vikings athletes grow their brands and deepen fan engagement."

In addition to merchandise, Athlete's Thread's trading card offerings introduce a unique and collectible element to NIL, allowing fans, alumni, and supporters to engage with Vikings student-athletes in new and exciting ways.

The partnership underscores a shared commitment to innovation, athlete empowerment, and the continued evolution of NIL opportunities within collegiate athletics.

About Athlete's Thread: Athlete's Thread is a leading supplier of NIL merchandise, working with 415+ colleges and providing over 50,000+ student-athletes with high-quality NIL merchandise, custom designs, jerseys, and trading cards. The company is committed to empowering student-athletes to leverage their NIL rights and build their personal brands.